Free of:
Silicone-free, Fragrance-free, Chemical screen-free, Oil-free, Gluten-free
What it is:
SO PURE. SO TRUE. SO YOU. New Original Pure Serum Liquid Foundation is infused with 93% skincare ingredients and Mineral SPF 20 for a naturally radiant finish - clinically proven to improve skin smoothness in 7 days.*
What it does:
New Original Pure Serum Liquid Foundation is first-of-its-kind formula infused with 93% PURE SKINCARE ingredients - giving a true-to-skin radiant finish with medium coverage.
Plumping HYALURONIC ACIDS + hydrating GLYCERIN + skin nourishing WHITE WATER LILY flower for SMOOTHER SKIN IN 7 days*.
Why you'll love it:
Weightless on the skin, with no white cast, it contains NON-NANO TITANIUM DIOXIDE active to protect skin from damaging UVA, UVB, free-radicals + infrared sunlight with broad-spectrum SPF 20.
- Ideal for all skin types – even the most sensitive.
- Non-comedogenic
- Vegan
- Available in 30 inclusive shades.
Consumer tested:
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Clinically proven to improve skin smoothness in 7 days*
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Improves skins tone and minimizes pores over time
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Delivers all-day feather-light, naturally radiant finish
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Protects against UVA/UVB rays with broad spectrum mineral SPF 20*Based on a clinical test by an independent lab